Propaganda is defined as; the systematic propagation of official government policies through manipulative communications to the public. The propaganda may provide true or false information, but the information is selectively presented in a provoking style to have its maximum emotional effect. The term “propaganda” apparently first came into common use in Europe as a result of the missionary activities of the Catholic church. In 1622 Pope Gregory XV created in Rome the Congregation for the Propagation of the Faith. This was a commission of cardinals charged with spreading the faith and regulating church affairs in heathen lands.
In modern times it is argued that propaganda and public diplomacy are interrelated, with the former having a negative connotation. According to Joseph Nye Jr.’s definition Public Diplomacy is “building relationships with civil-society actors in other countries and about facilitating networks between nongovernmental parties at home and abroad”. On the other hand, Leonard Doob defines propaganda as the “control of individuals through the use of suggestion…regardless of whether or not the propaganda intends to exercise the control”, which suggests an element of mind engineering that is absent in public diplomacy.
Propaganda posters appeared in earnest during World War One (1914-18) when each of the belligerent governments used them not only as a means of legitimizing their engagement to their people, but also as a means of enlisting men, and selling war bonds in order to finance the military campaign. With the outbreak of the First World War, advertising was used to attract volunteers. In 1914, the image of Lord Kitchener, the Minister of War in the UK, was depicted on a poster with a steely gaze and a pointing finger urging young men to ‘join your country’s army’. The identical approach, it seems, was adopted in every other country. In Germany a Reich soldier, pointing his patriotic digit, admonishing ‘Auch du sollst beitreten zur Reichswehr (You, too, should join the Reichswehr. ).’ It was the same on Italian posters.
The ‘four minute men’ of the US propaganda machine at the Committee on Public Information would deliver inciting speeches to potential volunteers under a poster depicting a stern Uncle Sam pointing his finger at the impressionable young man, pleading: ‘I want YOU for US army’ in 1917. According to Stephen Fox, the author of The Mirror Makers, the committee spend 1.5 million dollars on advertising for war. Many graphic designers who had fueled the propaganda war machine, including James Montgomery Flagg, who created the Uncle Sam ‘I want YOU’ poster, were stricken with remorse after the war. According to Flagg:
‘A number of us who were too old or too scared to fight prostituted our talents by making posters inciting a large mob of young men who had neverdone anything to us to hop over and get shot at. . . We sold the war to youth.’Nevertheless, perhaps out of a sense of patriotism, many of the graphic designers in the bellicose countries were convinced of the truth of the messages they had delivered.
Modernist art movements were influencing propaganda posters from the early 20st century. A good example of the avant garde movement influence is a famous piece Beat the Whites with the red wedge - by El Lissitzky, in 1920 which used various geometric color surfaces in an abstract fashion. Lissitzky used this subtle platform to suggest in a blunt propaganda massage.
This early Russian revolutionary poster, "Believe, will celebrate the hundredth anniversary," is one of the many posters that used modernism as was practiced by Fernand Léger , Marc Chagall and others.
The Bauhaus School of Design
Beat the Whites with the red wedge - 1920
Figurative Cubism was introduced by Strakhov-Braslavskij A. I. in his poster "Liberated woman – build up socialism!", in 1926 and by V. Kulagina's poster called "To Defend USSR" , in 1930. The quality of the artistic works in these early posters reveals that these creative artists were trying to use propaganda platform as a conduit for the realization of their aesthetic inspiration. Perhaps in those early years of Soviet Union these artists still had a degree of conviction in the legitimacy of their cause, something that was lacking in the propaganda posters of the later years, Beat the Whites with the red wedge - 1920
Strakhov-Braslavskij A. I, Liberated woman – build up socialism! , 1926
V. Kulagina, ; To Defend USSR, in 1930.
This ambitious poster celebrates Fascism in strictly modernist flavor. The Mostra della Rivoluzione Fascista was held in Rome in 1933, to commemorate the tenth anniversary of the coup that made Mussolini absolute ruler of Italy. In the words of the catalog, the exhibition aimed to to express
... the atmosphere of the times, all fire and fever, tumultuous, lyrical, glittering. It could only take place in a style matching the artistic adventures of our time, in a strictly contemporary mode. The artists had from Il Duce a clear and precise order; to make something MODERN, full of daring. And they have faithfully obeyed his commands.
Magda Koll, Four Rest at Homes Behind the Front for Soldiers from Bremen, 1915. The poster message that; humanity is alive and well, was a German response to the Allied allegation of German barbarism in the first world war. The minimalist design of the poster was quite innovative at the time.
Ludwig Hohlwein,. Red Cross Collection 1914. Collection in support of volunteer nursing in the war. 1914,
Ludwig Hohlwein,. Red Cross Collection 1914. Collection in support of volunteer nursing in the war. 1914,
Images of women have been prominent in the war poster propaganda as well as in other ideologically driven posters. The images of motherhood have been exploited to symbolize national security, sanctity of homes, duty to country and duty to family. Many of the propaganda posters portrait femininity as passive and in need of protection. Some posters emphasize the patriotic mother who is willing to sacrifice her sons to the war effort. The propaganda has been used to provoke a nationalistic attitude towards the motherland, a place that is pure, noble and different. In the classic war propaganda campaigns of the 20th Century, women as victims of rape often symbolize the brutality of the enemy as well as the despoiling of the motherland's culture and harmony. Ironically, however, women are sometimes portrayed as potential traitors or unwitting accomplices by virtue of their supposed tendency to gossip. Through this cultural stereotyping, an atmosphere of suspicion is created and domestic surveillance becomes embedded into the national consciousness as one of the justified costs of war.
Soviet propaganda posters of the 1920s and the 1930s often portrayed women as larger-than-life figures, reflecting their new economic role and socio-political power and importance. Women equality was enshrined in the Soviet constitution. To realize this ideal, there was a need to set up various institutions that would allow women to become engaged fully in the productive sectors of the economy. Thus, the government invested heavily on various child care facilities, and large-scale canteens to allow them to enter into the workforce. In the propaganda posters, the liberated Soviet women were depicted in various productive roles, although in reality, the gender inequality persisted, and during the whole Soviet era no woman of consequence did emerge at the helms of power.
“Women workers take up your rifles” - A revolutionary poster of 1917.
In contrast, the ideal role for a woman in Nazi Germany was to work at home and be a mother. The Winterhilfswerk, or Winter-Help-Work of the German People, was founded by the Nazis after Hitler was appointed Chancellor. It was their official winter relief charity that was operating under Reich propaganda minister Joseph Goebbels . Hitler introduced the fund in a speech in September 13th, 1933, in which he claimed, "This great campaign against hunger and cold is governed by this principle: We have broken the international solidarity of the proletariat. We want to build the living national solidarity of the German people!" The Winter Fund's main aim was to propagate and popularize the Nazi idea of a national community. The focus of the propaganda was to create an image of the party as a caring institution that was concerned about the welfare of the German people.Support the Relief Organization Mother and Child, Goebbels in his inauguration address of the Mutter und Kind (Mother and Child) organization, in February 24, 1934 stated; "Mother and Child are the pledge for the immortality of the nation". This was to address one of Hitler's major concern over the falling German birth rate. The Organization sought to increase the birth rate by assisting mothers. The effort was primarily geared to help the mother in the home.
A People that Help Themselves, the Winter Fund poster, 1933, projects the image of a "genetically healthy" family, as the racial nucleus of the nation. The "natural" duty of women, according to the National Socialists' doctrine was to bring as many racially pure and healthy children into the world as possible, in order to expand the "Aryan race". This was an effort to increase the birth rate significantly. Artists were encouraged in this context, "to show at least four German children when they were depicting a family " .
NSDAP (The National Socialist Party ) will save the people’s community; Fellow-Countrymen, if you need advice and help, apply at the local branches. 1938.
Jin Meisheng, The seeds have been well selected, the harvest is more bountiful every year, 1964.
Women in the Chinese propaganda posters are also depicted as fully equal to men, but like the Soviet Russia, they appear totally absent in the leadership roles.
Jin Meisheng, The seeds have been well selected, the harvest is more bountiful every year, 1964.
Women in the Chinese propaganda posters are also depicted as fully equal to men, but like the Soviet Russia, they appear totally absent in the leadership roles.
Li Mubai, Jin Xuechen, Chairman Mao meets with model workers, 1964. It appears that the male model workers are more engaged in their discussion with the Chairman. The woman is placed standing at the back and just admiring the wise and handsome leader!
Most of the times women jobs are depicted as menial agricultural works, like this poster by
...While men are doing serious industrial jobs, as this poster by Li Zongjin, called "Study the advanced production experience of the Soviet Union, struggle for the industrialization of our country" in 1953 shows. In the early years of the People's Republic of China, the Soviet Union sent many experts to help. Here a Russian industrial expert is shown giving advice. The text at the top is a handwritten announcement of a Russian exhibition.
Most of the times women jobs are depicted as menial agricultural works, like this poster by
Wu Shaoyun, "We sell dry, clean, neat and selected cotton to the state, 1958.
...While men are doing serious industrial jobs, as this poster by Li Zongjin, called "Study the advanced production experience of the Soviet Union, struggle for the industrialization of our country" in 1953 shows. In the early years of the People's Republic of China, the Soviet Union sent many experts to help. Here a Russian industrial expert is shown giving advice. The text at the top is a handwritten announcement of a Russian exhibition.
World War I Irish Recruiting Poster |
World War I Irish Recruiting Poster |
World War I Irish Recruiting Poster |
Poster encouraging the public to subscribe to the 5th War Loan at the Živnostenská bank in Prague or one of its branches |
Subscribe to the 8th War Loan |
Poster for the National War Relief Exhibition in Pozsony. |
The French Infantry in battle, by H. Delaspre |
For France that Fights |
After victory, To work! Help us |
National loan for facilitating the reparation of damages caused by the war. |
James Montgomery Flagg WWI Posters |
Fight until Victory |
"Everything for the war! Suscribe to the 5 1/2% War Loan." |
Why did you sell your bonds Do not you want to participate in the industrialization of the USSR? - circa 1922-30 |
After the first world war practically every government resorted to intense propaganda campaigns for capturing the hearts and the minds of the masses. In particular, the extreme right in the form of fascism and the extreme left in the form of communism found posters a potent tool in their propaganda campaigns. Here are two examples from Nazi Germany, and Soviet Russia.
During the World War II posters were used for a variety of purposes by all sides. They were used to encourage men to sign up and to encourage women to support their men by working in the factory or by buying war bonds.
It is estimated that the U.S. produced more than 200,000 different posters during the second war, more than any other country. Many of the US war posters were designed by the artists who participated in various competitions to produce a design in support of the war. Many corporations produced posters that while supporting the war was also promoting their products. Many corporations were allowed to treat their war propaganda posters as business expenses.
According to a fascinating article by Steven Heller :
Hitler’s fervent desire to attain propaganda supremacy among nations was a direct result of the German defeat in World War I and his belief that superior allied propaganda trumped Kaiser Wilhelm II’s meager output. Through intensive barrages of posters and other visual media, Britian and America effectively defamed the “Hun” in the eyes of the world, portraying the Kaiser’s military as callous blood-thirsty beasts. The German counterattack was tepid at best. “The Germans were sent into this mighty battle with not so much as a single slogan,” wrote Eugen Hadamovsky, the Nazi propaganda expert and Josef Goebbels’ deputy, in Propaganda and National Power (1933, reprinted by Arno Press in 1972). So when the Nazis came to power, Hitler commissioned a book titled Das Politische Plakat: Eine Psychologische Betrachtung by Erwin Schockel (Franz Eher Verlag, published in 1939), a psychological assesment of English, American, French, Russian and German political posters. It was a handbook for German propagandists and others. ...
Das Politische Plakat was one in a series of textbooks and manuals issued through the Reichspropagandaleitung, based in Munich (Reich Propaganda Office of the Nazi Party, a separate department from the more powerful Berlin-based Ministry of Propaganda and Enlightenment) for use by party members only. Schockel’s message was clear: powerful propagandistic graphics must be simple and memorable.
Victory! for the new social order of civilization |
"Each day of fighting brings us closer to the goal" |
'Good blood doesn't lie'. |
Dmitry Stakhievich Orlov, who was known by his artistic name Dmitry Moor revolutionized the art of propaganda poster in the Soviet Russia. His dramatic treatment of class warfare, with haunting contrasts of then and now, enemies versus heroic allies, imperialism against workers' struggles, to which he added a simplistic slogan: Death to World Imperialism.
Many of Moor's and Deni's posters were restricted to black and red. Red could be used to identify revolutionary elements, particularly flags, worker's shirts and peasant blouses. Black was used for the main drawing and as a solid colour for the clothes of capitalist and priest. His work dominated both the Bolshevik Era (1917–1921) and the New Economic Policy (1921–1927).
“This is a struggle, above all else, for the minds of men.Propaganda is one of the most powerful weapons the Communists have in this struggle. … This propaganda can be overcome by truth—plain, simple, unvarnished—presented by newspapers,radio, newsreels, and other sources that people trust..” President Truman, 1950 in Tuch, 1990, p. 15
When the Cold War came into full form in the late 40s, it was only natural that both the US and the USSR would turn to propaganda war. This was a struggle for people's hearts and minds. In 1948, worried that the American public might become the victim of misinformation produced by its own government, Congress passed the Smith-Mundt Act. This Act outlaws the domestic distribution of U.S. government materials intended for foreign audiences. In 1953, the United States Information Agency (USIA), was founded. It was established as a propaganda agency but it was very careful not to use the word "propaganda" to describe any of its activities.
In order to convince Americans that the US was justified in its new battle, the USIA produced anti-communist propaganda in mass quantities. It became very prevalent very quickly. Anti-communist propaganda could soon be found in every major medium including posters, books, pamphlets, comics, radio, films, and eventually TV.
"Glory to the Soviet warrior!", by Viktor Ivanov, 1947, |
"We are safeguarding the peace and happiness of our beloved Motherland!", by V. Koretsky, 1947, |
"Become a member of DOSFLOT! (the Society for Voluntary Support of the Soviet Navy)", by B.D. Velensky, 1948, |
"Stalin raised us to be faithful to the Soviet people!", by P. Golub, 1948 |
"The masterminds of a new war ought to remember the shameful fiasco of their predecessors!", by N. Bulganin, B. Efimov, and N. Dolgorukov, 1948 |
"Glory to Stalin's eagles!", by E.S. Malotetkov, 1948 |
"Glory to the Soviet People!", by Viktor Ivanov, 1947 |
“We are with you, Vietnam!” |
Soviet Space Program
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