THE ARTIC FOX IN NUMBERS

Fjällräven Numbers

Down Vest No.6 & Shirt No.35

Polo No.5

Anorak No.8  (UN blue)

Jacket No.67

Jacket No.67

Down Vest No.6 (UN blue)

Fjällräven Numbers

In the early days of Fjällräven, all the products were numbered. The Numbers series takes up this tradition again in honour of the heritage of the brand and the man who started Fjällräven in the 1960's Åke Nordin. The numbers used in the Numbers series show how many preeccessors each product has had. Jacket No. 68 is the latest in a long line of functional hardwearing, outdoor shell jackets. The fabrics and details have been carefully chosen to minimise environmental impact. Zippers can be easily replaced after many years of wear. Most leather straps are made from reclaimed scraps and buttons are made of bamboo. The collection is designed with all four seasons in mind and makes mixing and matching of the layers possible. It all starts with a Grandpa's woolen undershirt and ends with Anorak No. 8 an advanced trekking anorak for all four seasons. I had lots of fun working with the products, thanks to Fjällräven, Holland who lend me the products.

MUSEUM SS 2013 COLLECTION

The very first time I got in contact with Museum, was @ the Premium Fashion Fair a few weeks ago. I met the guys from Museum and they were so nice to sent me some samples of the SS 2013 collection. And today I had the pleasure of shooting the products. My favorite is the camouflage coat, made from Multicam fabric used in military circles for it's perfect camouflage performance. The collection of Museum is based on 3 themes, the first is called Antarctica, the second theme is called Fiumi e Foreste (Rivers and Forests) this theme is inspired by American workwear reinterpreted in an urban/functional key. Like the "Work jkt" in Chambray with yellow details. Ground field is the third theme and the most military of the three, inspired by the Marines. For the very first time Museum offers also a range of chino's. I like the orange details on them. Wish it was already summer 2013.......