STORE LOCATOR: VMC ORIGINAL - ZURICH

The shop was opened in 1986 by Markus Cadruvi and after a few years Roger Hatt, who owns together with his wife the shop today, joined the team. Roger began his career as a mechanic, but it was in the world of denim he found his passion. Back then, VMC used to have a small second hand area with vintage Big E’s and, as the first Japanese denim brand in the shop, Roger (who’s featured on the cover of the latest edition of The Heritage Post) introduced Evisu to the Zurichers 15 years ago. Today 40% of denim sales in the shop are based on Japanese jeans from brands like Iron Heart, Flat Head and Warehouse. VMC is divided into three sections, the latest being a women’s department. From cash register and the men’s shoe department you enter the sportswear department. The basement is dedicated to denim with an entire wall of indigo with all kinds of shades, washes, shapes and sizes. The basement is also where you find the extensive boot selection. Everthing is piled up and neatly folded. The shop the packed with vintage props like orignal Buddy Lee dolls. (for more pics and full story check Denimhunters) Whenever you are in Zurich check VMC @ Rindermarkt 8

POP UP FLEA V - NEW YORK

Just some inspirational pictures of the Pop Up Flea V - which was held this weekend in New York @ the Dive In Studios, this year it's the fifth time in a row,  Michael Williams of ACL organized this event. With vendors like Filson, Tanner Goods, LL Bean, Hickoree's, Union Made etc. you feel yourself like a kid in a toy story.

(pics via Dapper Lou, The Sartorialist & G.O.D.)

HICKOREE'S, BROOKLYN - 2nd FLOOR

No sign on the facade, but a sign on the pavement tells you that Hickoree's Hard Goods is located here! For me it's in the middle of nowhere, but for the brothers Corsillo it's the place they give their ecom-shop a face. As I already ordered some pocket squares and ties from The Hill-side online I was longing to see where all these goodies come from. Here on the 2nd floor of 109 South 6th Street Williamsburg - New York, you can touch and try everything in real life. The shipping department and stock of the online shop is located just behind the cash register, here both worlds come together.

THE HILL-SIDE SS 2012

New York City based The Hill-Side is a small company run by Emil Corsillo and his younger brother Sandy. He once said "there's nothing functional about a tie, but a handkerchief has a foot in both worlds. A gentleman might carry one in his jacket pocket to offer a lady, but the man in the fields tucks it into his back pocket to wipe his brow". Whoever you are, you will love The Hill-Side.