Sunday, May 5, 2013

BARACUTA G9 - THE ICON FOR ICONS







If there is one thing which is constant in Manchester, England - it's the rain. In a city where it rains more often than it doesn't, Rainwear was big business in the early 20th centuary. Brothers, John and Isaac Miller ran the Baracuta factory, making rainwear for brands such as Burberry and Aquascutum. When they branched out into their own brand, Baracuta soon became synonymous with the finest Raincoats. 

By 1937, the Miller Brothers were looking for a new, functional design for a working man, and which would also keep them dry in the rain. They came up with what would eventually become the Baracuta G9. This shorter jacket meant the wearer would have the benefit of a shower proof coat while he was still able to move around, unhampered by a longer raincoat or mac. With the design including collar button fastening, elastic waistband and cuffs and button fasten pockets nearly finished, the Miller Brothers took their idea to Beaufort Castle, Scotland. In the presence of Lord Lovat, the head of the Fraser Clan, the Miller brothers requested that they be granted permission and licence to use the famous red Fraser tartan in the lining for the new Baracuta Jacket. With the agreement in place, the Miller Brother's began manufacturing the Baracuta Jacket in the classic G9 style, as well as other variations.

Over the years the Baracuta G9 built up a reputation. In the 1950's Baracuta G9 Jackets were being exported to the US as 'Sports Coats' for the early Mods looking for that Ivy League look. In 1958 Elvis Presley wore the Baracuta G9 in the flim, 'King Creole' propelling the jacket to the forefront of fashion. Other fifties and sixties icons picked the Baracuta G9 as thier jacket of choice - Frank Sinatra, Arnold Palmer, Gregory Peck, and perhaps most famously, The King of Cool - Steve McQueen, who made the Natural coloured Baracuta G9 an integral part of his 'look'.


The Baracuta G9 is back for Spring/Summer 13 ready for another generation of aesthetes to take it to their hearts.

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